The words ‘Trading Standards Approved’, ‘Recommended’ or any other similar terms must not be used with any reference to membership of the scheme or in conjunction with the logo.
Membership of the scheme must not be promoted until membership is confirmed. On becoming a full member of the scheme, businesses will be issued with:
A membership certificate to display on their business premises.
An electronic copy of the scheme logo.
Appropriate advertising materials as are available.
If a member leaves the scheme or membership is revoked, the use of the logo will cease immediately: all advertising and business documentation must be modified within 14 days of membership ending. Continued use of the logo, any other indication of membership, or any false claims in respect of membership of this scheme, may constitute an offence and the Council will consider formal enforcement actions on such occasions.
The words ‘Trusted Trader’ and the handshake logo is a registered UK Trademark.